The award that lauds the best consumer packaged goods marketing, then gifts student entrepreneurs with cash to launch their dreams.
Deadline: June 10, 2021
To honor the concepts of human creativity, freedom, independence and success
- Ralph Waldo Emerson: On Self Reliance
Categories
NEW PRODUCT BEST OF
POSITIONING
TAGLINE
LOGO
SOCIAL CAMPAIGN
BRAND EXTENSION LAUNCH
MEME
PACKAGING
PUBLICITY PLACEMENT
CAUSE MARKETING RE-LAUNCH
EMAIL MARKETING CAMPAIGN
AMBASSADOR CAMPAIGN
LAUNCH STRATEGY
Award Submissions Due: DEADLINE EXtENDED
August
13
2021
Requirements
Submission Requirements
Product market viability
Creativity, as it relates to your target consumer
Overall aesthetics
Product must be less than 2 years old
Complete your entry
Look for your follow-up email
Reply with a JPEG of your product
Full-size product sample
(in office no later than June 17)
Consumer Product Marketing Awards
c / o Consumer Product Events
2300 Las Flores Canyon Road
Malibu, CA 90265
310.317.1543
Awards Entry Form
Finalize your entry and complete the order form on the next step.
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Meet The Judges
Diane McArter
Diane McArter is Founder and President of Furlined, a production company based in Los Angeles and London. Since its inception in 2005, the acclaimed work of Furlined’s directors has earned the company recognition as one of the top creative companies globally. She has judged some of the most prestigious international advertising award shows, such as The Film Craft jury at The Cannes Lions Festival of Creativity. Diane is the Co-Founder of ManifestWorks, a non-profit organization that provides job placement and life skills training in film production for former foster-care and justice-system impacted youth.
Bruce Renick
Bruce Renick is a man whose bottom-line thirst for pushing the envelope has catapulted profit margins and earned billions for some of the world’s most storied brands. Visionary leader for recent concepts like the Mason Jar Company, Renick applied the same exceptional skill set which sold millions for Chaps Ralph Lauren, Gant, Calvin Klein and Twinlab supplements. He was the first to bring Dr. Weil into the mainstream and brought diet pill monolith, Metabolife, out of a dark period. His secret sauce? Renick is a promotional thinker in a salesman’s body. “I believe in building from the ground up, which may start with a single SKU in one door. I focus on building a SKU to a revenue amount, then worry about the next product and its trajectory.” Renick’s approach is simple: focus on basic business functions as the gateway to success. In his spare time, Renick mentors’ bright young minds to support their meteoric career rise.
L. Mychal Bogee
L. Mychal Bogee is Harvard Business School-trained business development executive who oversees the entertainment-forward brand portfolio of the Authentic Brand Group. Bogee manages entertainer’s brands and their connection to other ABG properties; chief amongst them: Shaquille O’Neal, Julius “Dr. J” Erving and Muhammad Ali. During his career, Bogee, has also worked within some of the nation’s most storied business brands such as American Express as a Global Product Manager, American Express OPEN, Major League Baseball, General Electric and Columbia University.
Jim Evans
Jim Evans is an anarchist, color theory rule-breaking creative force in the music, surf, comic and feature film world. From the creative director chair of his Division 13 Design Group, Evan’s wildly expressive illustrations, ideas and photo collaborations have hung in galleries around the world and been seen on the album covers of Neil Young, The Beach Boys, The Allman Brothers, Chicago, Aerosmith, Beck, and others. Fueled by the sounds of bands like The Smashing Pumpkins and Jane's Addiction, Evans has turned out hundreds of rock posters for U2, Green Day, Pearl Jam, The Ramones, Rage Against the Machine, Metallica and Nine Inch Nails. It was his subversively gloating blue buddha on the sound stacks next to the bands ripping at the Lollapalooza festivals. Most recently, Evans online design studio turns out promotions for Sony Pictures, DreamWorks Animation, Lionsgate, Orion Pictures, Paramount, and Warner Bros.
Steve Greenberg
The author of Gadget Nation, Steve Greenberg is known as the Innovation Insider, the product expert who can be seen monthly on NBC’s The Today Show. He helps inventors land licensing deals and is the former host of the Food Network’s Invention Hunters and HGTV’s Dream Builders. Steve has always been drawn to ingenuity; his fascination inspired him to write a book about the garagiste-world of inventors, showcasing 100 off beat gadgets and the architects who brought them to life. Steve is a judge for innovation contests including CEATEC in Japan and is a frequent speaker at IBM’s Innovate Conference. His inquisitiveness came from a background as a 12-time Emmy-award winning CBS-TV news reporter. His eye for uncovering the remarkable was something that attracted viewers to tune in to watch Hurricane Andrew unleash its fury. His coverage of the HIV Haitians detained at Cuba’s Guantanamo Bay Naval Base earned him special recognition from the Florida Medical Association. Steve is a former board member of the United Inventors Association.
Yitzi Weiner
Yitzi Weiner is a journalist, author, and the founder & Editor-In-Chief of Authority Magazine whose articles appear on Medium.com, Huffington Post’s Thrive Global and on Buzzfeed. The guiding principle behind all his content is that good stories should be beautiful to heart, mind, and eyes. He is also the CEO of Authority Magazine’s Thought Leader Incubator and the author of five books. Yitzi has conducted more than 4000 empowering interviews with prominent authorities like Shaquille O’Neal, Floyd Mayweather, Daymond John, Lori Greiner, Lindsay Lohan, Jillian Michaels, and the C-Suite executives of companies like eBay, American Express, L’Oréal, Intuit, Virgin, Wells Fargo, AT&T, Oracle, Zappos, Adobe, Lockheed Martin, Gallup, Procter & Gamble , Anheuser-Busch, Chipotle, Starbucks, and thousands others. A trained Rabbi, Yitzi is also a dynamic educator, teacher and orator. He currently lives in Maryland with his wife and children.
Phil Lempert
Phil Lempert is the go-to expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape. For more than 20 years, he has appeared on NBC-TV’s The Today Show as The Supermarket Guru and made regular appearances on ABC-TV’s The View, FOX Business, Dr. Oz, CNN, 20/20 and CNBC. He is the founder and editor of The Lempert Report and SupermarketGuru.com and is a columnist for Forbes.com. Phil has served on the Executive Committee of Michelle Obama’s Chefs Move to School program, is affiliated with the National Restaurant Association and developed the Most Innovative Product Awards for the National Confectioners Association. Prior to his 25-years in the expert chair, his Lempert Advertising was winning awards for their ground-breaking food and retail branding campaigns. He is the author of five books, his newest titled: Disrupting the Food Business: Silicon Valley Culture and the Food Business scheduled to be released in the Fall 2019.
John Volturro
John Volturro is a business strategist whose transformational omni-channel consumer initiatives have driven over $1.5B in top line growth for brands such as HAVAS, Viacom, Bertelsmann, Guthy-Renker, BeachMint, Spark Networks and Basic Research. John is the one who built out Tony Robbins legendary Personal Power and Get the Edge products that changed the lives of 40 million customers. He was also responsible for re-igniting the Pilates craze in America through the introduction of Winsor Pilates. Through John’s leadership at Beachmint, he connected six celebrity/influencer-driven businesses generating millions of members for Jessica Simpson, Justin Timberlake, Kate Bosworth, Rachel Bilson and Brooke Burke.
John’s ability to recruit, mentor, develop and retain key talent drove him to coagulate all his background into 'StrategicMgmt360', where he plays an advisory role in some of LA's most promising start-ups. Most recently, John is adding the personal piece to his work, aiding peak performing executives with ways to achieve that ever-elusive life balance.
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INSPIRATION
We've seen 10,000's of products, many incredible concepts - but the ones that succeed are the ones with the most memorable marketing. You know what they say: the one with the loudest voice wins. That may be true, but we have noticed that the one with the most intelligently crafted, memorably designed and redonkulously excellent engineering becomes the true champion.
Since the start of our agencies in 1996, we have continually been wow'd by the interns who have passed through these doors - and it is in that spirit that we pay it forward.
If you've never experienced the buttery feeling of putting an arm around the shoulders of the next generation of talent and guiding them into full bloom, now is your chance. Proceeds of your submission fee for the CMA Awards funds a scholarship for entrepreneurship students in U.S. universities who need dough to get their idea off the ground.
We aren't the only ones who are suckers for a keen young mind; there are others who are inspired by helping young talent to outwit, outrun and show us up. As such, an initial scholarship fund of $5000 has been put in place by a real estate development entrepreneur, Kearny Real Estate, which in tandem with this first annual awards program submission proceeds, we envision swelling to incredible and useful heights.